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Processes and problems of the marketing management adaptation at the EU market: The case of the Slovak meat processing industry
EU market adaptation meat meat products marketing management
2014/3/10
The goal of the paper is to define the decisive factors of the successful adaptation of the marketing management to the new conditions of the EU internal market on the basis of examination of the proc...
Information technology and supply chain agility in Chinese automotive industry
Information technology supply chain agility
2018/3/8
Agility is considered a vital factor for business success in complex industrial
landscapes as it enables rival firms to efficiently perform under time-to-market
pressures. Relevant literature has sh...