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International Standardization of Channel Management and Its Behavioral and Performance Outcomes
adaptation channel management international performance standardization
2011/10/24
Most research on standardization examines it in the context of the marketing mix. In contrast, research on standardization of management processes/characteristics is rare. The authors examine standard...
Technology Standardization and Marketing Expenditures for New Products
Technology Adoption Marketing Expenditures Game Theory
2018/3/8
This paper focuses on a firm’s technology adoption decision, whereby the new technology affects
the way in which customers interact with that firm’s product. We formulate a non-cooperative
game-theo...