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Mass production of crop, produce, and food staff has resulted in great increase in the efficiency of food producing plants. This in turn has led to considerable decline in food prices. However, the ...
The food industry is known for its frequent launch of large numbers of new products on the market. Another characteristic is its difficulty in defining and systemizing the product development process...
In this study we investigate the consumer’s willingness to try innovative food products in the context of the metropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in ...
This paper evaluates consumer willingness-to-pay (WTP) for food products obtained through the application of biotechnology using data collected from a consumer survey in Italy in 1999. Survey resul...

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