搜索结果: 1-9 共查到“管理学 New product development”相关记录9条 . 查询时间(0.14 秒)
An analysis of portfolio management in new product development: a case study in a truck company
portfolio management new product development automotive industry
2009/12/1
The purpose of this paper is to describe a case study in portfolio management and new product development in an automotive company in Brazil. Empirical data was obtained by a number of sources mostly ...
An empirical study of new product development in a small company: case study of a veterinary firm
small company product development veterinary products
2009/12/1
This paper discusses a proposal of structuring of a new product development (NPD) process in a small company producing veterinary medicines. The purpose of this new structure is to enhance the company...
Applying virtual simulation in automotive new product development process
product development process virtual simulation physical prototype computer aided design (CAE)
2009/12/1
The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model”(a name used specifi...
Influence of virtual reality in the management of new product development
product development decision process virtual reality
2009/12/1
The high level of competitiveness, awareness of consumers's rights, increasingly demanding work
environments, technical approach of competitive products, entrepreneur coalitions, technology transfers...
The first stage of a proposal of a theoretical model for managing a new product development process
product development management product design new product development
2009/12/1
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices
entrepreneurship product development innovation emotions
2009/12/1
It is essential for small, entrepreneurial firms with limited resources to adopt very
efficient and effective new product development practices. This paper introduces a system called Emogram that ca...
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...
Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams
organizational Climate Antecedents Market Orientation Cross-Functional
2009/7/15
The relationships between organizational climate variables and the three components of
market orientation are tested to investigate if the findings published by Jaworski and
Kohli (1993) are confi...
Innovation for Sustainability: New Product Development for a Greenpeace Licensed Air Conditioning Substitute
New product development
2018/3/9
The paper presents a case study of the new product development that created in Brazil
the Ecobrisa-EB20, a product licensed by Greenpeace, due its positive environmental
sustainability compared to t...