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International business and the reasons of the internationalization activities in the Slovak agri-food complex: The case study of the Slovak milk processing industry
international business milk processing industry internationalization activities
2014/3/3
The main goal of the submitted paper is to evaluate the reasons of internationalization activities in the selected
subjects of the Slovak milk processing industry with the identification of the basi...
The selected theoretical and practical viewpoints to managing cultural diversity in the international business
marketing management cultural diversity internationalization adaptation standardization territorial expansion
2014/3/3
The paper is a contribution to the theoretical and applied research in the area of managing cultural diversity from the viewpoint of performing different managerial and marketing tasks. it includes th...