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The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to vo...
This study documented the major factors of scholarly influence of kinesiology journals: impact and prestige. Four citation-based biblometric indicators were extracted for kinesiology journals from thr...
Why are athletic programs such a prominent part of higher education in the United States? Lately, educators have been questioning the value of a connection between high-visibility athletic programs an...

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