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The Unbundling of Advertising Agency Services:An Economic Analysis
Advertising Change Forecasting and Prediction Cost Price
2015/4/23
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling ...
Economic Factors Underlying the Unbundling of Advertising Agency Services
Transformation Framework Service Operations Decisions Relationships Price Diversification Geography
2015/4/22
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling...
The Advertising Agency Association of British Columbia（图）
The Advertising Agency Association of British Columbia advertising industry 广告业
2007/12/18
The Advertising Agency Association of British Columbia was formed in 1975. Its membership is made up of professionals from BC’s top advertising and communication firms. The Association is dedicated to...