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The Air War versus The Ground Game:An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
Personal Selling Multi-Channel Marketing Political Campaigns Discrete-Choice Modeling
2015/4/28
Firms increasingly use both mass-media advertising and targeted personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-me...
Fixing Market Failures or Fixing Elections?Agricultural Credit in India
Agribusiness Banks and Banking Financing and Loans Political Elections State Ownership Banking Industry India
2015/4/22
This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test for political capture in a novel way. Studying banks in India, I find that governme...
Formal Models of Elections and Political Bargaining
Election plurality rule proportional representation
2010/12/6
The key theoretical idea in this paper is that activist groups contribute resources to their favored parties in response to policy concessions from the parties. These resources are then used by a part...
Health Shocks, Village Elections, and Long-term Income: Evidence from Rural China*
Li Gan
Associate professor
Department of Economics
Texas A&M University
and
NBER
Lixin Colin Xu
Senior econom...