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Cluster randomized controlled trial of a consumer behavior intervention to improve healthy food purchases from online canteens
canteen child diet child dietary intake consumer behavior
2018/11/20
Background: School canteens represent an opportune setting in which to deliver public health nutrition strategies because of their wide reach and frequent use by children. Online school-canteen orderi...
This paper investigates two central issues regarding state lotteries. First, analyses of multiple sources of
micro-level data demonstrate that household lottery spending is financed primarily by a re...
武汉理工大学汽车营销与策划英文课件chapter3 MODEL OF CONSUMER BEHAVIOR AND THE CONSUMER DECISION PROCESS
武汉理工大学 汽车营销与策划 英文 课件 chapter3 MODEL OF CONSUMER BEHAVIOR AND THE CONSUMER DECISION PROCESS
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter3 MODEL OF CONSUMER BEHAVIOR AND THE CONSUMER DECISION PROCESS。
Relationships among Source Credibility of Electronic Word of Mouth, Perceived Risk, and Consumer Behavior on Consumer Generated Media
eWOM perceived risk consumer behavior
2014/11/5
As technology advances, the influence of electronic word-of-mouth (eWOM) surpasses the influence of traditional face-to-face WOM communication on consumers’ decision making. Since the hospitality and ...
IMPACTS OF ASYMMETRIC DECISION POLICIES AND CONSUMER BEHAVIOR ON SUPPLY CHAIN COORDINATION UNDER CONSUMER RETURNS
ASYMMETRIC DECISION POLICIES CONSUMER BEHAVIOR SUPPLY CHAIN COORDINATION CONSUMER RETURNS
2014/10/23
Within this thesis we investigate the effect of asymmetric agent decision making on the coordination of a two echelon supply chain facing consumer returns. On the basis of the classical newsvendor set...
IMPACTS OF ASYMMETRIC DECISION POLICIES AND CONSUMER BEHAVIOR ON SUPPLY CHAIN COORDINATION UNDER CONSUMER RETURNS
ASYMMETRIC DECISION POLICIES CONSUMER BEHAVIOR SUPPLY CHAIN COORDINATION CONSUMER RETURNS
2014/10/22
Within this thesis we investigate the effect of asymmetric agent decision making on the coordination of a two echelon supply chain facing consumer returns. On the basis of the classical newsvendor set...
Consumer behavior on low-carbon agri-food purchase: a carbon labeling experimental study in China
carbon labelling low-carbon awareness potential consumption power scenario experiment SNK test
2014/3/31
By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of diffe...
Uncertainty, Ambiguity and Risk Taking: an experimental investigation of consumer behavior and demand for insurance
Risk behavior ambiguity aversion insurance purchase.
2014/6/23
The purpose of this paper is to examine whether people treat all forms of uncertainty in the same way. Studies investigating known-risk gambles and ambiguous gambles have systematically used the urn c...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan
Lifestyle Variable Demographic Statistics Variable Product Attribute Mean-End Chain Consumer Behavior
2013/2/23
The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for women’s equal rights, significantly affects the women consumer behaviors as well as imp...
Internet Dependency Relations and Online Consumer Behavior:A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online
Internet Dependency Relations Online Consumer Behavior A Media System Dependency Theory Perspective
2009/12/2
This study introduces Internet Dependency Relations (IDR) as a predictor of online consumer activities. IDR is based on the theoretical perspective of Media System Dependency theory, which postulates ...
Factors influencing Chinese consumer behavior when buying innovative food products
consumer behavior genetically modified (gM) food china multi-attribute model structural equation modeling
2014/3/3
This study conceptualizes a model of chinese consumers’ purchase decision for the gM foods by empirically testing the interrelationship among the gM food purchase decision determinants with a multi-at...
Consumer behavior at the Slovak dairy market
dairy trends consumer behavior marketing research
2014/3/20
The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The numbe...