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The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...
Carnegie Mellon project uses “provably fair” methods to help people split rent, divide goods, share credit
provably fair divide goods share credit
2014/11/10
PITTSBURGH—The need to divide things among people is an aspect of daily life filled with potential pitfalls. Whether the deal involves land, an inheritance or credit for an idea, a split perceived as ...
The story of "The Emperor's New Clothes" illustrates the clear distinction between what we know and what we share. The story has prompted this paper in which we review significant literature and pres...
Shift–Share Analysis of Manufacturing as a Measuring Instrument for Human Resource Management
Manufacturing job creation economic geography shift-share analysis industrial development
2009/5/8
Shift-share analysis of employment as a measuring instrument for human resource management is proposed by this study. The results obtained through this technique can assist human resource management o...
In a negligence suit the plaintiffmust demonstrate that the defendant
has acted, that the act is a breach of a duty the defendant owes
the plaintiff, and that the plaintiff has suffered an injury by...