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Small Firm Internet Adoption: a market oriented approach
Web-based Commerce Small Firms Internet Adoption
2009/12/8
Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical...
Steps to Internet Adoption Success: a study of four small regional organisations
Internet Adoption Success small regional organisation
2009/12/8
In response to concerns about the reluctance of Australian small business to embrace e-commerce, this study describes the steps taken by four small regional organisations to establish web sites and en...