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Fan Communities and Subgroups: Exploring Individuals' Supporter Group Experiences
Identification Identity Sport Fans Subgroups,
2014/10/20
The aggregate of a sport team’s fans may be viewed as a consumption community that surrounds the team and its brand (Devasagayam & Buff, 2008; Hickman & Ward, 2007). Beneath this larger consumption um...
Objective To use cluster analysis to determine profiles of adolescents at risk for HIV. Methods Adolescents 15–21 years old (N = 1153) with a history of unprotected sex were assessed in five domain...